Archive for the ‘Real Estate’ category

Generate Real Estate Leads. Turn Clicks Into Clients

So, you have the most advanced and dynamic real estate agent website on the web. You got all the bells and whistles your buyers and sellers would ever want. The traffic is rolling in, but there’s still one problem. Where are the leads?

Like every other real estate agent, you know how tough it is to find quality real estate leads. You need potential clients to take action now! Not wait, sit on the fence for a while and eventually slip away. So how can you catch these clients hook, line and sinker? Learn how to market and advertise YOURSELF! Take advantage of the features your realty website offers that allow you to show off.

Write a catchy and creative blurb on your professional skills, attitude and star sales qualities.

Remind your clients to interact with your website. Ask them to fill out a form, contact you and save their favourite properties. Make them communicate with you in any way possible.

Take advantage of every touch point. Store clients’ e-mails, phone numbers and addresses. Make sure to contact every single person that makes contact with you.

Don’t fall into the background. Stay top of mind with a monthly newsletter, deal of the month or open house invitation.

Always show customers what’s in it for them. Sell yourself through your abilities, actions and services not through boasting, bragging or arrogance.

Make an offer they can’t refuse. Promise a free home staging quote, t-shirt, mortgage broker quote or even a useful real estate report if they fill out a form. Remember, everyone LOVES something for free. Tag team with an industry specialist to make it happen.

Identify what makes you different from every other money-hungry agent. Create a Unique Selling Proposition for your services and run with it. Make it the bread-and-butter of your business.

Ask them for referrals, testimonials, questions and requests. Keep your phone number and e-mail visible and in the right places. Present a call to action that encourages them to follow through.

Bidding on a Real Estate Trustee Auction Is Not for Wimps

It seems like you can’t pass a country courthouse these days without observing the spectacle of a public auction of foreclosed properties taking place on the front steps. The scene is unmistakable and so familiar now that it is becoming etched in the American consciousness as a snapshot of the times we live in. The scene consists of a small crowd of mostly men and some intrepid women congregating around a haggard trustee. The trustee will loom over this eager yet tense congregation, presiding over the auction, pitching each lot with the fading attention of a small time circus ringleader who has grown weary of his work. And there is no end in sight as the housing market continues to tank.

Bidding on real estate, especially distressed or foreclosed properties, is a macho sport. With its show-me-the-money policy, these transactions smack of the Wild West where cash on the barrel head was the order of the day. To acquire a property where the debt load sank the previous owner, there are no handshakes, non-binding contracts or contingencies, just good old cash. If you suggest some sort of creative financing structure when bidding on real estate, the trustee will give you the evil eye or simply laugh in your face.

And yet, bidding on real estate foreclosures is an essential part of the economic recovery. Though it seems opportunistic and conjures images of scavengers and bottom feeders, it’s a critical part of salvaging the market. Bidders pay cash for a property and with each completed sale, there is one less house bloating the inventory numbers and messing up the note holder’s balance sheet. The sooner the slack in the market can be taken up, the sooner the housing bust will be a thing of the past. And that’s a good thing for everyone.

To be a successful bidder at a public trustee auction, one needs to be ready to pull the trigger and part with a nice chunk of money at the drop of a hat. He who hesitates is lost. If it’s your own money and you blow it, at least you won’t get your thumbs broken. If you are acting as agent for an investor, you need to possess a fearlessness that insulates you from the wrath of an unhappy client.

It can be a real pressure cooker situation trying to win a bid but not be left holding a booby prize. There are decisions that have to be made in the blink of an eye. Do I buy and flip? Do I buy and hold? Do I buy at all? Bidders need to know the neighborhood. They have to research and understand the extent of other distressed properties there and the pros and cons of living in a particular neighborhood or street that impacts desirability and housing prices. Bidders don’t get to see the inside of a property and must appraise its potential from the view from the street. Leaky pipes, broken appliances, bats in the attic or any other warts or expensive surprises are not made known before purchasing.

It takes a combination of instincts, experience and a few hard lessons learned to be successful. If you haven’t got the stomach for it, you need to find a new line of work. Public auctions serve an important function in turning the economy around, but they are definitely not for wimps.

 

What Do Wealthy Home Buyers Want From Their Real Estate Agent?

Wealthy home buyers who buy multi-million dollar homes are typically self-made millionaires with new money, according to a recent online survey of 683 Coldwell Banker Previews International property specialists. The study revealed the top professions of these affluent customers. According to the respondents, 88 % of their customers are business or corporate executives, 37 % are physicians, 31 % are lawyers, 30 % are financial professional and 14 % are entertainers, entertainment executives or professional athletes.

Wealthy home buyers require their real estate agents to be equipped with special skills, according to the Coldwell Banker’s survey. Given the magnitude of the financial transactions involved in luxury home purchases, 78 % of sales associates said that the top most need their clients require from their real estate agents is privacy and confidentiality. The luxury customers also want their real estate agents to exercise discretion while dealing with their multi-million dollar transactions. Almost 70 % of respondents polled that their wealthy clients want their real estate professionals to offer customized services while 44 % said that the luxury home buyers want their agents to have good network and work relationship with executive assistants, CPAs and attorneys.

Wealthy home buyers also want their agents to know the inside scoop on the real estate market, according to 36 % of the respondents in the Coldwell Banker’s survey. Seventeen percent of the sales associates surveyed indicated that one of the necessary skills for real estate professionals working with affluent customers was the ability to provide emotional support to their clients. And according to 11 % of respondents, luxury customers want their real estate agents to establish personal rapport with their clients.

The study also included queries on the “must have” amenities that the affluent clientele want in their luxury homes. Wealthy home buyers want media rooms in their homes, according to 60 % of respondents and another 60 % polled that their affluent customers want “wired” homes. However, there are a few home design elements that are out among luxury home buyers. Gourmet kitchens, granite countertops and wet bars are no longer counted as luxuries by wealthy home buyers, according to the survey respondents.

The survey also found that the multi-million dollar home buyer pays a typical down payment of 20 % to 30 %, while a quarter of clients put down 30 % to 50 % of the sale price.

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